Negative portrayal of women and men in mass media


Otrazhenie

“Mass media became one of the main sources of popular culture in modern capitalist society. Media, however, not only entertains and offers news to people, but also transfers the stereotypes, beliefs and values of the society to reproduce the existing order of social life.”

Lily Gataullina

Mass Media

Mass media exert extraordinarily powerful influences upon the way we think. For a number of years women has drawn attention to and fought against stereotypical and sexist portrayals of women in mass media. Unfortunately sexism against women remains, as pointed out in the recent documentary called Miss Representation:

What about men? Are they being treated nicer by the media?

As Jim Macnamara points out in “Dissing’ men: the new gender war”, “Until recently, gender theorists and media researchers have argued or assumed that media representations of men are predominantly positive, or at least unproblematic. Men have allegedly been shown in mass media as powerful…

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